Home 101, Inc.

Privacy Policy

This Privacy Policy applies to personal information processed through this website. When we say "we," "us," or "our," we mean Home 101, Inc. By using the site or submitting information through it, you acknowledge that your personal information will be handled as described in this Privacy Policy.

Updated: April 4, 2026

This Privacy Policy Contains The Following Sections

1. Personal Information Collection and Use

A. All Users of the Site

For visitors to the site, we and our service providers may automatically receive and record information such as IP address, browser type, device information, operating system, referral URL, approximate location derived from IP address, pages viewed, and timestamps of activity on the site.

We use this information to operate the site, understand traffic patterns, improve performance and content, diagnose technical problems, maintain security, and better understand how visitors use the site.

B. Buyer Inquiry Form Submissions

When you submit the buyer inquiry form, we collect the information you choose to provide, which currently includes your name, phone number, and the home-search details you include in your message.

We use this information to respond to your request, follow up regarding real estate services, route your submission to the appropriate person, maintain records of inquiries, and provide the local buyer assistance you requested.

C. Communications With Us

If you ask us to contact you, we may use your phone number or other information you provide to respond by phone, text message, or other reasonable communication methods related to your inquiry. We may also receive limited information from our communications providers about delivery or message status.

D. Information From Other Sources and Other Uses

In limited circumstances, we may receive information from hosting, analytics, security, or communications providers that supplements information you provide directly. We may also use personal information to comply with law, enforce our policies, protect the rights and safety of users and others, prevent fraud, debug the site, and maintain normal business records.

2. Personal Information Sharing

Service Providers

We may share personal information with third-party service providers that help us host the site, measure analytics, route form submissions, deliver communications, maintain records, or support site operations.

Legal, Safety, and Protection

We may disclose information when we believe it is reasonably necessary to comply with law, respond to lawful requests, protect our rights, protect users or the public, investigate misconduct, or prevent fraud, abuse, or security incidents.

Public Records and Third Parties

We do not currently publish your personal information from the inquiry form on this site. Separately from this website, real estate transactions may become matters of public record through government or MLS-related systems, regardless of who assisted in the transaction.

3. Your Choices

A. Communications

If you no longer want us to contact you regarding your inquiry, you can ask us to stop by replying to the message you received or by contacting us through the methods listed below. We may still send or make communications that are necessary to respond to a pending request, satisfy legal obligations, or confirm a privacy request.

B. Cookies, Analytics, and Browser Controls

You can use browser settings, privacy tools, and device controls to block or limit cookies and similar technologies. Some of those controls may affect how the site functions.

4. Monitoring of Our Services

We may monitor use of the site and capture records reflecting activity on the site for business purposes such as security, debugging, analytics, and performance measurement. This may include server logs, browser and device information, page views, referral information, and similar activity records.

If you submit information through a form or otherwise send us a communication, we may capture and retain the content you submit, as well as related metadata reasonably necessary to process, respond to, or document that communication.

5. Individual Rights in Personal Information

Rights That May Apply

  • Request access to, or a copy of, personal information we hold about you.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information.
  • Request information about the categories, sources, purposes, and disclosures of personal information.
  • Where applicable, request a portable copy of information you provided to us.

Verification and Authorized Agents

Before responding to certain requests, we may take reasonable steps to verify your identity by matching information you provide with information in our records. Authorized agents may be asked to provide written authorization and, where required, proof of authority.

6. Personal Information Retention

We retain personal information for as long as reasonably necessary to fulfill the purpose for which it was collected, provide requested services, maintain business and legal records, resolve disputes, establish or defend claims, investigate issues, and comply with applicable law.

In some cases, rather than delete information immediately, we may deidentify or aggregate it so it can no longer reasonably be linked to you.

7. Personal Information Storage and Security

We use service providers and technical measures intended to help protect personal information, but no website, network, or method of transmission over the Internet can be guaranteed to be 100% secure.

By communicating with us electronically or using the site, you understand that communications and information may be processed and stored in the United States and by service providers that support site operations.

8. Additional Information for California Residents

This section provides additional information for California residents and applies to personal information within the scope of the California Consumer Privacy Act, as amended. Unless otherwise stated, the disclosures below describe our current practices and the categories of personal information we have collected in the prior 12 months through this site.

Personal information does not include publicly available information lawfully made available from government records, deidentified information, or aggregated information.

Identifiers

What It Includes
Name, phone number, IP address, online identifiers, and similar contact or device identifiers.
Sources
Directly from you and automatically from your browser or device.
Categories of Recipients
Hosting, analytics, website support, and communications service providers acting on our behalf.

Commercial Information

What It Includes
Real estate inquiry details such as timing, budget, neighborhoods, school preferences, and other buying goals you submit through the form.
Sources
Directly from you.
Categories of Recipients
Communications and workflow providers used to route or log your inquiry.

Internet or Other Electronic Network Activity Information

What It Includes
Browsing activity, page views, referral URLs, browser and device information, timestamps, and related website interaction data.
Sources
Automatically when you use the site.
Categories of Recipients
Hosting, analytics, security, and performance vendors acting as service providers.

Geolocation Data

What It Includes
Approximate location inferred from IP address. We do not intentionally collect precise geolocation through this site.
Sources
Automatically from your browser, network, or service providers.
Categories of Recipients
Hosting and analytics service providers that help us understand traffic and site performance.

Business or Commercial Purposes

  • Operate the site and provide requested services.
  • Respond to inquiries and communicate with you.
  • Improve, maintain, and secure the site.
  • Debug issues and analyze traffic and performance.
  • Maintain records and comply with legal obligations.

Sales, Sharing, and Sensitive Personal Information

Based on the current site setup, we do not sell personal information for monetary consideration and we do not share personal information for cross-context behavioral advertising. We also do not use or disclose sensitive personal information in a way that triggers a California right to limit beyond reasonably expected service and security purposes.

Your California Rights

  • Right to know and access personal information.
  • Right to request correction of inaccurate information.
  • Right to request deletion of personal information.
  • Right to opt out of sales or sharing if those practices begin in the future.
  • Right to non-discrimination for exercising your rights.

Exercising Your Rights

California residents can submit privacy requests through the contact form linked below. If public contact methods are listed below, those may also be used. We may ask for information reasonably necessary to verify your identity before completing a request.

California "Shine the Light" Disclosure

California Civil Code Section 1798.83 permits California residents to request certain information regarding disclosure of personal information to third parties for their direct marketing purposes. Based on the current site setup, we do not currently disclose personal information to third parties for their own direct marketing purposes through this website. California residents may still contact us with a Shine the Light request using the contact methods below.

9. Additional U.S. State Privacy Disclosures

Residents of certain U.S. states may have rights under applicable privacy laws, which can include rights to confirm whether we are processing personal information, access personal information, correct inaccuracies, delete personal information, obtain a portable copy of certain personal information, and appeal certain request denials.

To the extent applicable state law gives you the right to opt out of targeted advertising, sale of personal information, or certain profiling, our current site setup does not use personal information for those purposes. If that changes, we will update this policy and any required notices or controls.

10. Other Important Information

Children

This site is not directed to children under 13, and we do not knowingly collect personal information from children through the site.

Links to Third-Party Sites

The site may link to third-party websites or services. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will revise the updated date above and post the revised policy on this page. Your continued use of the site after the revised policy becomes effective will be subject to the updated policy.

Contact Us

If you have questions about this Privacy Policy or would like to make a privacy request, contact us using one of the methods below.